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Nike gets boost from World Cup ( Klassi koduleht )
Looja: rainbow
Loodud: 31st July 2014
Staatus: Public

Kasutajad: 2 | Materjalid: 0 | Vestlused: 0

German sportswear firm nike said sales of World Cup soccer boots and national team shirts as well as new Arsenal jerseys beat its expectations as it reported second-quarter earnings that fell less than feared and reiterated its outlook.nike schuhe online nike is trying to restore its reputation for sports performance gear after a foray into fashion has seen it slip further behind the world's biggest sportswear firms Nike and Adidas. To that end, it ousted Nike as kit supplier to English soccer club Arsenal from next season. As it refocuses on sport, nike will launch its biggest marketing campaign to date on Aug. 7 set to run until the 2016 Olympics, showcasing athletes including sprinter Usain Bolt, soccer star Mario Balotelli and golfer Rickie Fowler.nike air max verkauf nike said second-quarter operating expenditure was broadly unchanged despite increased marketing spending around the world Cup, where it provided shirts to eight teams and kitted out its players with eye-catching boots: one blue and one pink. Chief executive Bjorn Gulden said sales of the boots and national jerseys had exceeded nike's expectations, while initial sales of replica Arsenal shirts, which went on sale in July, had been good across the world, including in the united states and Asia, quickly selling out in many stores.nike air max herren "Arsenal was a super deal for nike, financially, strategically and for our image and you will see that in the figures from now on, " Gulden told a media conference call. Group quarterly sales fell 5. 8 percent to 652. 2 million euros, but were up 0. 6 percent when stripping out the impact of volatile currencies, at the low end of consensus forecasts. nike said apparel sales, which account for more than a third of its total, rose 6. 2 percent to 241 million euros, helped by strong demand for replica jerseys of the Italian, Chilean and African teams at the World Cup.nike free 3.0 schuhe herren Even though nike's dual-coloured World Cup boots have now largely sold out, footwear sales, which have suffered from a decline in the motorsports business, fell almost 16 percent to 277. 6 million euros. Gulden said nike had no immediate plans to buy into German first-division soccer club Borussia Dortmund, but noted as the shares were publicly listed it could buy them at any time and would have to communicate if it took a big stake. nike said it had appointed Lars Radoor Soerensen, who previously worked at fashion firms Bestseller and Esprit as well as Adidas and Lego, as new chief operating officer, replacing Andy Koehler, who only joined nike a year ago along with Gulden but is stepping down for personal reasons.nike schuhe damen

Märksõnad: Nike

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